Title: PUBLIC PERCEPTION OF THE ROLE OF RURAL BROADCASTING IN RURAL DEVELOPMENT IN NIGERIA
Abstract:The study examines the perception of the public on the role of rural broadcasting in sustainable development in Nigeria. The rationale behind the study is to find out place of rural broadcasting in su...The study examines the perception of the public on the role of rural broadcasting in sustainable development in Nigeria. The rationale behind the study is to find out place of rural broadcasting in sustainable development. Quantitative research method was adopted for the study and the questionnaire was used as an instrument for data collection. The population of study was made up of adult male and female in Lapai Local government area of Niger State, Nigeria. The findings show that rural broadcasting plays a crucial role in communicating development messages to the people in the rural communities; findings further show that rural broadcastings provides information on health, education, government programmes, and agricultural related issues. However, the study reveals that rural broadcasting has not been fully embraced in Nigeria. This is attributed to a number of factors such as lack of a viable communication policy, media ownership and commercialism, non inclusion of the rural people in the conceptualisation and execution of development programmes, lack of establishment of community media systems by the government and corruption among government officials and development communication agents. The paper therefore concludes that rural broadcasting has not been given due attention in Nigeria. It therefore recommends among others, that the government and private sector should take urgent measures to solve the identified challenges.Read More
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
Access and Citation
Cited By Count: 4
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