Title: Segmenting the 'visiting friends and relatives' travel market to a large urban destination: The Case of Nizhni Novgorod, Russia
Abstract: This study examines the heterogeneity of the 'visiting friends and relatives' (VFR) travel market with respect to a large urban destination in Russia, including trip planning, travel concerns, on-site destination experience, and post-travel behavior variables. Specifically, the study investigates whether place of residence, accommodation type, and VFR type can serve as segmentation bases for the city's destination management organization. It was found that place of residence and accommodation type best discriminate among VFR tourists. Marketing implications for improving destination experience and communications with tourist segments are discussed.
Publication Year: 2015
Publication Date: 2015-11-22
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 16
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