Title: Innovativeness of Small and Medium Enterprises as a Means to Increase their Market Competitiveness
Abstract: Small and medium-sized enterprises play an important role in the economy as they drive its growth and development. SME companies have the ability to effectively enter the market niches and quickly adapt to the demands and expectations of customers. They respond to changes in demand and supplement its deficiencies much easier and faster compared to large companies oriented towards mass and lot-size production. The aim of the paper is the assessment of competitiveness of Polish small and medium enterprises, in particular their innovativeness as one of the most important sources of competitive advantage for enterprises. It was assumed that there exists a fundamental connection between activities taken by small and medium enterprises to gain a competitive advantage and innovativeness of these enterprises. In order to verify this fact, the survey research of domestic companies in the SME sector was carried out. The main objective of the study was to find the answers to the questions if Polish enterprises that introduce innovations increase their chances to achieve a high market position, what innovations ought to be introduced in order to increase their competitive advantage, as well as what the main factors that influence the introduction of novelty in companies are. The level of competitiveness in enterprises was analysed and new or improved products introduced into the market, as well as new processes implemented in the surveyed companies, were identified.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot