Title: A Comparative Study of the Present and Ideal Roles of Communication Directors in Selected Business Organizations
Abstract: This paper examines the role of communication directors in regard to internal communication activities in business organizations. A case is builtfor focusing management attention on clarifying and identifying ways ofusing the expertise of these communication specialists. Results indicatethat the directors perform a variety of roles ranging from journalistic toadvisorylsupport work. The findings are used to propose a functional roleinvolved in determining major policies related to developing and maintaining company-wide communication systems. Suggestions are made forfuture research.
Publication Year: 1980
Publication Date: 1980-04-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 4
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