Title: The Role of Arousal in Congruity-Based Product Evaluation
Abstract: Journal Article The Role of Arousal in Congruity-Based Product Evaluation Get access Theodore J. Noseworthy, Theodore J. Noseworthy Search for other works by this author on: Oxford Academic PubMed Google Scholar Fabrizio Di Muro, Fabrizio Di Muro Search for other works by this author on: Oxford Academic PubMed Google Scholar Kyle B. Murray Kyle B. Murray Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 4, 1 December 2014, Pages 1108–1126, https://doi.org/10.1086/678301 Published: 05 September 2014
Publication Year: 2014
Publication Date: 2014-12-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 116
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