Title: New Path in Chinese SMEs' International Management: The Superiority Base on Proprietary Brands
Abstract: On the basis of a research on the advantages and disadvantages in the international management of Chinese medium-sized and small enterprises (SMEs), the author analyzes the problems existing in Chinese SMEs' present strategy and discusses a new path-the superiority base on the proprietary brand-for the international management of Chinese SMEs in consideration of the new economic features.
Publication Year: 2011
Publication Date: 2011-03-01
Language: en
Type: article
Indexed In: ['crossref']
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