Title: Perspectives on Teaching Cross-Cultural Business Communication*
Abstract: The growth in cross-cultural encounters increases the opportunities for intercultural understanding and the possibilities of miscommunication. To increase intercultural communication competence, a successful cross-cultural teaching model should find the balance between theory and application. This article describes a cross-cultural business communication model developed and used in Hong Kong and the United States. The article attempts to provide a general framework that can be adapted universally. The Hong Kong and US examples were used to illustrate the applicability of this model in the West and in Asia.
Publication Year: 1996
Publication Date: 1996-01-01
Language: en
Type: article
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Cited By Count: 4
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