Title: Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Abstract:Journal Article Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level Get access Hyojin Lee, Hyojin Lee Search for other works by this author on:...Journal Article Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level Get access Hyojin Lee, Hyojin Lee Search for other works by this author on: Oxford Academic PubMed Google Scholar Xiaoyan Deng, Xiaoyan Deng Search for other works by this author on: Oxford Academic PubMed Google Scholar H. Rao Unnava, H. Rao Unnava Search for other works by this author on: Oxford Academic PubMed Google Scholar Kentaro Fujita Kentaro Fujita Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 4, 1 December 2014, Pages 1015–1032, https://doi.org/10.1086/678392 Published: 08 October 2014Read More
Publication Year: 2014
Publication Date: 2014-10-08
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 138
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