Title: Reputation, Image, Prestige, and Goodwill: An Interdisciplinary Approach to Organizational Standing
Abstract:Reputation, image, prestige, and goodwill are concepts used by different disciplines, e.g., economics, marketing, sociology, and accounting, to denote the general standing of organizations among their...Reputation, image, prestige, and goodwill are concepts used by different disciplines, e.g., economics, marketing, sociology, and accounting, to denote the general standing of organizations among their counterparts. In this paper, the various concepts are reviewed and compared in terms of semantics, organizational cost, determinants, and implications, among others. An interdisciplinary, multiconstituency framework of organizational standing is developed, and research propositions are delineated.Read More
Publication Year: 1997
Publication Date: 1997-11-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 210
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