Title: Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective
Abstract: Journal Article Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective Get access Sucharita Chandran, Sucharita Chandran Search for other works by this author on: Oxford Academic PubMed Google Scholar Vicki G. Morwitz Vicki G. Morwitz Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 2, September 2005, Pages 249–259, https://doi.org/10.1086/432234 Published: 01 September 2005
Publication Year: 2005
Publication Date: 2005-09-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 191
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