Abstract: The rapid growth of the mobile Internet market has caused various changes in the mobile business. The purpose of this study is to construct mobile-user behavior models which are effective to plan business strategies in the mobile Internet market. We analyzed mobile Internet-access behavior based on the original survey data collected from mobile Internet users. This paper showed the results in the following points: mobile-Internet usages patterns, purchase behavior in the Mobile-Commerce market, etc. We clarified the basic characteristics of mobile Internet users.
Publication Year: 2012
Publication Date: 2012-08-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 9
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