Title: Reinventing Business Growth through Franchising in Developing Economies: A Study of the Nigerian Fast Food Sector
Abstract: Business generation has taking a new dimension in the developing Nations considering the inflow of ForeignDirect Investment (FDI) through the process of Franchising. This study therefore examines the place ofFranchising in the developing economy with emphasis centered on the Nigerian fast food sector. The study wasconducted in different parts of Nigeria with the use of research questionnaire and observation to gather relevantdata that was statistically analyzed. Franchising was generally accepted in Nigeria and yielded good profits forthe local operators. Thus, franchising in the Nigerian fast food sector is a booming business that is meeting theneed of Nigerians in terms of job creation and revenue generation. In view of this, we recommended that thegovernment should strengthen the Nifa and NOTAP toward effective and efficient regulations and that moreforeign fast food should take advantage of the Nigeria marketing environment to boost competition.