Title: A case study of micro-blogging in the enterprise
Abstract: This is a case study about the early adoption and use of micro-blogging in a Fortune 500 company. The study used several independent data sources: five months of empirical micro-blogging data, user demographic information from corporate HR records, a web based survey, and targeted interviews. The results revealed that users vary in their posting activities, reading behaviors, and perceived benefits. The analysis also identified barriers to adoption, such as the noise-to-value ratio paradoxes. The findings can help both practitioners and scholars build an initial understanding of how knowledge workers are likely to use micro-blogging in the enterprise.
Publication Year: 2010
Publication Date: 2010-04-10
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 195
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot