Title: Varying commercialization and clutter levels to enhance television airtime attractiveness in early fringe
Abstract: This study explores how television station managers have responded to deregulation of commercial television, specifically the removal of commercial time and program‐length commercial guidelines. The study finds that differences in market concentration and profitability are related to the amount of commercialization and clutter and suggests that deregulation may be exacerbating differences between stations with different levels of profitability.
Publication Year: 1991
Publication Date: 1991-06-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 5
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