Title: Creating Modular Platforms for Strategic Flexibility
Abstract:In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires care...In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires careful planning of shared technologies and production processes. The payoff is a modular approach that enhances the ability to integrate market‐differentiating features and that supports rapid innovation, stringent cost controls, and the acceleration of supply timelines .Read More
Publication Year: 2004
Publication Date: 2004-01-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 93
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