Abstract: Purpose – Place marketing approaches are increasingly employed by public authorities competing to attract capital. While a growing number of studies have provided valuable insights, scholars appear to be struggling to advance their theoretical understanding. This is arguably the result of failure to produce evidence‐based research, excessive focus on small‐scale case studies, difficulties bridging disciplinary boundaries, and reluctance to advance generalizations. To overcome these problems, the purpose of this paper is to present a framework that can be used to generate empirically testable hypotheses and thereby provide a structure for research.
Publication Year: 2012
Publication Date: 2012-10-05
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 40
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