Abstract: This article explores the role of discourse and narrative in shaping the recent wave of reforms to surrogacy law and policy around Australia. I examine two sites of dialogue – parliamentary debate and media representations – where discourses concerning surrogacy have been reframed dramatically to justify a new era of regulation. The themes that have emerged through these reform dialogues both reflect and recraft contemporary understandings of surrogacy specifically, and non-traditional family formation more broadly. As such, this is both an analysis of the role of evolving discourses of surrogacy, infertility and assisted reproductive technology in Australia, and a case study of a multiple-jurisdiction law reform process dominated by narrative and anecdote.