Title: Guidelines for contingency approach to planning
Abstract: In an earlier article the author discussed the contingency approach to planning as a flexible managerial tool making it possible to find a good fit between the planning process and the organization. In the present article the contingency approach is applied to the product life cycle to show how the different steps in the planning process can be varied as the situation changes. The contingency approach to planning can be used in a similar fashion for a product line, a product division, or the entire organization.
Publication Year: 1979
Publication Date: 1979-12-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 5
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