Title: Towards a likeability framework that meets child-computer interaction & communication sciences
Abstract: This paper discusses the quest for a framework that helps to research and design technology that supports fun activities of preschoolers in the home environment. We therefore review literature within Child-Computer Interaction and the Uses & Gratifications framework in Mass Communication Sciences. We propose that in order to be likeable, a product should fulfill the gratifications of the user. We conceptualize interactive toys and games no longer as tools but as media. Through the use of probes and observations, we adapt and validate our framework to arrive at a final classification of gratifications. Our framework enumerates five important gratifications of preschoolers: (1) challenge & control, (2) social experiences, (3) fantasy, (4) creative & constructive expressions, and (5) body & senses. Furthermore, we detail how basic needs, individual characteristics and societal aspects complement the Likeability Framework.