Title: Euromarketing: Charting the Map for Globalization
Abstract: Considers the European Community, which will be transformed into an internal Euromarket in 1993 by combining several elements of both national and international markets. Attempts to analyse the Euromarket as a global marketplace with all enabling conditions for globalization.
Publication Year: 1992
Publication Date: 1992-05-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 22
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