Title: A DYNAMIC THEORY OF TECHNOLOGY COMMERCIALIZATION STRATEGY.
Abstract: The article refers to a technology commercialization strategy that was proposed by Teece (1986) and presents a game-theory model that considers complementary assets in the marketing process, strategic alliances, and hybrid contracts. The discussion focuses on: establishing co-promotion and the right to participate in the commercialization of an alliance product; using leverage in negotiations for gaining knowledge from a firm's complementary activities which can be applied to the commercialization of future products; learning in horizontal alliances between firms with complementary technology portfolios; and analyzing the structure of and access to knowledge in vertical arrangements.
Publication Year: 2008
Publication Date: 2008-08-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 6
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