Title: The challenge of sustaining competitive advantage
Abstract: This article describes how the requirements for sustainable competitive advantage differ depending on the change cycle that characterizes markets. It offers guidelines for evaluating a business's competitive position and describes how organizations in different market environments utilize capabilities such as quality, service, speed, and market-driven learning to achieve competitive advantage.
Publication Year: 1996
Publication Date: 1996-01-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 127
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