Abstract: The title of this paper comes from the book by Jon Huntsman, Winners Never Cheat. His thesis is that ethics are not a set of highly complex rules and that he successfully created a billion-dollar organization based on the simple rules he learned on the ball field as a child. This position is strengthened by former General Electric CEO (and engineer) Jack Welch and also by the author of the book All I Really Need to Know I Learned in Kindergarten, Robert Fulghum. The paper presents the chronology of the ASCE Code of Ethics in order to understand the present code. Sources of guidance for ethical situations are given as well as a short discussion of ASCE’s global ethics initiative. Finally, the essence and simplicity of ethics are captured by Steven Covey when he wrote: before you make a decision, ask if it’s right.