Title: The Persuasive Effect of Source Credibility: A Situational Analysis
Abstract: Journal Article The Persuasive Effect of Scarce Credibility: A Situational Analysis Get access BRIAN STERNTHAL, BRIAN STERNTHAL Assistant Professor of Marketing Northwestern UniversityEvanston, Illinois Search for other works by this author on: Oxford Academic Google Scholar LYNN W. PHILLIPS, LYNN W. PHILLIPS Lecturer in Marketing Northwestern UniversityEvanston, Illinois Search for other works by this author on: Oxford Academic Google Scholar RUBY DHOLAKIA RUBY DHOLAKIA Assistant Professor of Marketing Indian Institute of ManagementCalcutta Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 42, Issue 3, FALL 1978, Pages 285–314, https://doi.org/10.1086/268454 Published: 01 January 1978
Publication Year: 1978
Publication Date: 1978-01-01
Language: en
Type: review
Indexed In: ['crossref', 'pubmed']
Access and Citation
Cited By Count: 363
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