Title: The state of the journal: four years of publication
Abstract:Purpose The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction....Purpose The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction. Design/methodology/approach The paper takes the approach of an essay format. Findings The journal has published key papers in pharmaceutical and healthcare research and continues to develop an interdisciplinary character with contributions from scholarly and practice‐oriented sources. Originality/value The paper provides a contemporary appraisal of the status and positioning of the journal.Read More
Publication Year: 2010
Publication Date: 2010-11-20
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 2
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