Title: Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
Abstract:In marketing applications of structural equation models with unobservable variables, researchers have relied almost exclusively on LISREL for parameter estimation. Apparently they have been little ......In marketing applications of structural equation models with unobservable variables, researchers have relied almost exclusively on LISREL for parameter estimation. Apparently they have been little ...Read More
Publication Year: 1982
Publication Date: 1982-11-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 3221
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