Title: The Footfall of Shopping Centres in Olomouc (Czech Republic): an Application of the Gravity Model
Abstract: Abstract The issue of the footfall of large retail facilities in the city of Olomouc is treated in this article from the perspective of spatial interaction modelling. A production-constrained gravity model is applied to reveal spatial patterns of shopping travel intensities in the city. Three problems are addressed: the existing pattern and intensities of flows to the shopping centres; the prediction of possible future changes in these patterns and intensities; and inferences about hypothetical sizes of shopping centres according to some defined conditions.