Title: The Discussion on Service Quality Evaluation Based on SERVQUAL Model Application
Abstract: Service quality is good or bad is dominated by the many intangible factors. The measurement and evaluation of service quality has been a challenge. The paper is based on the SERVQUAL model which can be used to evaluate service quality. In addition, the paper discusses how to use this method measuring and evaluating the service quality in practice
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
Indexed In: ['crossref']
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