Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W2044661143', 'doi': 'https://doi.org/10.1080/00219444.1980.10772632', 'title': 'The Marketing Plan: An Integrative Device for Teaching Marketing Management', 'display_name': 'The Marketing Plan: An Integrative Device for Teaching Marketing Management', 'publication_year': 1980, 'publication_date': '1980-04-01', 'ids': {'openalex': 'https://openalex.org/W2044661143', 'doi': 'https://doi.org/10.1080/00219444.1980.10772632', 'mag': '2044661143'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1080/00219444.1980.10772632', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210170723', 'display_name': 'The Journal of Business Education', 'issn_l': '0021-9444', 'issn': ['0021-9444', '2374-7080'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5065688569', 'display_name': 'W. R. Berdine', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I98947143', 'display_name': 'California State Polytechnic University', 'ror': 'https://ror.org/05by5hm18', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I98947143']}], 'countries': ['US'], 'is_corresponding': False, 'raw_author_name': 'W. R. Berdine', 'raw_affiliation_strings': ['California State Polytechnic University , Pomona , California'], 'affiliations': [{'raw_affiliation_string': 'California State Polytechnic University , Pomona , California', 'institution_ids': ['https://openalex.org/I98947143']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5078048814', 'display_name': 'James C. Petersen', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I98947143', 'display_name': 'California State Polytechnic University', 'ror': 'https://ror.org/05by5hm18', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I98947143']}], 'countries': ['US'], 'is_corresponding': False, 'raw_author_name': 'James C. Petersen', 'raw_affiliation_strings': ['California State Polytechnic University , Pomona , California'], 'affiliations': [{'raw_affiliation_string': 'California State Polytechnic University , Pomona , California', 'institution_ids': ['https://openalex.org/I98947143']}]}], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 1, 'citation_normalized_percentile': {'value': 0.650165, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 56, 'max': 64}, 'biblio': {'volume': '55', 'issue': '7', 'first_page': '300', 'last_page': '304'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T12671', 'display_name': 'Innovations in Management Education and Curriculum Development', 'score': 0.9992, 'subfield': {'id': 'https://openalex.org/subfields/1405', 'display_name': 'Management of Technology and Innovation'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T12671', 'display_name': 'Innovations in Management Education and Curriculum Development', 'score': 0.9992, 'subfield': {'id': 'https://openalex.org/subfields/1405', 'display_name': 'Management of Technology and Innovation'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/marketing-plan', 'display_name': 'Marketing plan', 'score': 0.6876263}, {'id': 'https://openalex.org/keywords/marketing-education', 'display_name': 'Marketing Education', 'score': 0.611404}, {'id': 'https://openalex.org/keywords/curriculum-integration', 'display_name': 'Curriculum Integration', 'score': 0.574036}, {'id': 'https://openalex.org/keywords/teaching-methods', 'display_name': 'Teaching Methods', 'score': 0.563438}, {'id': 'https://openalex.org/keywords/educational-technology', 'display_name': 'Educational Technology', 'score': 0.517766}], 'concepts': [{'id': 'https://openalex.org/C2776829468', 'wikidata': 'https://www.wikidata.org/wiki/Q580529', 'display_name': 'Marketing plan', 'level': 2, 'score': 0.6876263}, {'id': 'https://openalex.org/C2776505523', 'wikidata': 'https://www.wikidata.org/wiki/Q4785468', 'display_name': 'Plan (archaeology)', 'level': 2, 'score': 0.65116817}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.5987249}, {'id': 'https://openalex.org/C192975520', 'wikidata': 'https://www.wikidata.org/wiki/Q1143466', 'display_name': 'Marketing management', 'level': 2, 'score': 0.5687461}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.53991127}, {'id': 'https://openalex.org/C195094911', 'wikidata': 'https://www.wikidata.org/wiki/Q14167904', 'display_name': 'Process management', 'level': 1, 'score': 0.33749327}, {'id': 'https://openalex.org/C205649164', 'wikidata': 'https://www.wikidata.org/wiki/Q1071', 'display_name': 'Geography', 'level': 0, 'score': 0.1161384}, {'id': 'https://openalex.org/C166957645', 'wikidata': 'https://www.wikidata.org/wiki/Q23498', 'display_name': 'Archaeology', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1080/00219444.1980.10772632', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210170723', 'display_name': 'The Journal of Business Education', 'issn_l': '0021-9444', 'issn': ['0021-9444', '2374-7080'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W2943834425', 'https://openalex.org/W2567272173', 'https://openalex.org/W2506293413', 'https://openalex.org/W2493522168', 'https://openalex.org/W2488263187', 'https://openalex.org/W2365736814', 'https://openalex.org/W2354542942', 'https://openalex.org/W2169256941', 'https://openalex.org/W2125898354', 'https://openalex.org/W2076527716'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2044661143', 'counts_by_year': [{'year': 2020, 'cited_by_count': 1}], 'updated_date': '2024-08-17T20:35:07.935945', 'created_date': '2016-06-24'}