Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W2040857463', 'doi': 'https://doi.org/10.1108/08858620810850254', 'title': 'Social marketing: implications for contemporary marketing practices classification scheme', 'display_name': 'Social marketing: implications for contemporary marketing practices classification scheme', 'publication_year': 2008, 'publication_date': '2008-02-01', 'ids': {'openalex': 'https://openalex.org/W2040857463', 'doi': 'https://doi.org/10.1108/08858620810850254', 'mag': '2040857463'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1108/08858620810850254', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S119587767', 'display_name': 'Journal of Business and Industrial Marketing', 'issn_l': '0885-8624', 'issn': ['0885-8624', '2052-1189'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319811', 'host_organization_name': 'Emerald Publishing Limited', 'host_organization_lineage': ['https://openalex.org/P4310319811'], 'host_organization_lineage_names': ['Emerald Publishing Limited'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5078182231', 'display_name': 'Christine Domegan', 'orcid': 'https://orcid.org/0000-0001-7975-9041'}, 'institutions': [{'id': 'https://openalex.org/I188760350', 'display_name': 'Ollscoil na Gaillimhe – University of Galway', 'ror': 'https://ror.org/03bea9k73', 'country_code': 'IE', 'type': 'education', 'lineage': ['https://openalex.org/I188760350']}], 'countries': ['IE'], 'is_corresponding': True, 'raw_author_name': 'Christine T. Domegan', 'raw_affiliation_strings': ['National University of Ireland , Galway, Ireland'], 'affiliations': [{'raw_affiliation_string': 'National University of Ireland , Galway, Ireland', 'institution_ids': ['https://openalex.org/I188760350']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': ['https://openalex.org/A5078182231'], 'corresponding_institution_ids': ['https://openalex.org/I188760350'], 'apc_list': None, 'apc_paid': None, 'fwci': 7.764, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 100, 'citation_normalized_percentile': {'value': 0.999855, 'is_in_top_1_percent': True, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 97, 'max': 98}, 'biblio': {'volume': '23', 'issue': '2', 'first_page': '135', 'last_page': '141'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11114', 'display_name': 'Service and Product Innovation', 'score': 0.9985, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11114', 'display_name': 'Service and Product Innovation', 'score': 0.9985, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10154', 'display_name': 'Customer Service Quality and Loyalty', 'score': 0.9956, 'subfield': {'id': 'https://openalex.org/subfields/1407', 'display_name': 'Organizational Behavior and Human Resource Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.994, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/public-sector-marketing', 'display_name': 'Public Sector Marketing', 'score': 0.76973504}, {'id': 'https://openalex.org/keywords/outreach', 'display_name': 'Outreach', 'score': 0.68499106}], 'concepts': [{'id': 'https://openalex.org/C536812576', 'wikidata': 'https://www.wikidata.org/wiki/Q17157275', 'display_name': 'Public Sector Marketing', 'level': 5, 'score': 0.76973504}, {'id': 'https://openalex.org/C15306905', 'wikidata': 'https://www.wikidata.org/wiki/Q6770925', 'display_name': 'Marketing science', 'level': 4, 'score': 0.72531664}, {'id': 'https://openalex.org/C2781400479', 'wikidata': 'https://www.wikidata.org/wiki/Q11640', 'display_name': 'Outreach', 'level': 2, 'score': 0.68499106}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.6598839}, {'id': 'https://openalex.org/C2777754422', 'wikidata': 'https://www.wikidata.org/wiki/Q17081927', 'display_name': 'Social marketing', 'level': 2, 'score': 0.6571982}, {'id': 'https://openalex.org/C192975520', 'wikidata': 'https://www.wikidata.org/wiki/Q1143466', 'display_name': 'Marketing management', 'level': 2, 'score': 0.58102566}, {'id': 'https://openalex.org/C44628447', 'wikidata': 'https://www.wikidata.org/wiki/Q1017542', 'display_name': 'Business-to-government', 'level': 4, 'score': 0.564739}, {'id': 'https://openalex.org/C48891531', 'wikidata': 'https://www.wikidata.org/wiki/Q1141436', 'display_name': 'Marketing research', 'level': 2, 'score': 0.5624997}, {'id': 'https://openalex.org/C2776950860', 'wikidata': 'https://www.wikidata.org/wiki/Q2914681', 'display_name': 'Originality', 'level': 3, 'score': 0.52959937}, {'id': 'https://openalex.org/C39453970', 'wikidata': 'https://www.wikidata.org/wiki/Q7317267', 'display_name': 'Return on marketing investment', 'level': 3, 'score': 0.52400005}, {'id': 'https://openalex.org/C98495876', 'wikidata': 'https://www.wikidata.org/wiki/Q1323528', 'display_name': 'Digital marketing', 'level': 2, 'score': 0.5029132}, {'id': 'https://openalex.org/C2779343474', 'wikidata': 'https://www.wikidata.org/wiki/Q3109175', 'display_name': 'Context (archaeology)', 'level': 2, 'score': 0.4924725}, {'id': 'https://openalex.org/C39549134', 'wikidata': 'https://www.wikidata.org/wiki/Q133080', 'display_name': 'Public relations', 'level': 1, 'score': 0.46844226}, {'id': 'https://openalex.org/C98716237', 'wikidata': 'https://www.wikidata.org/wiki/Q193959', 'display_name': 'Marketing mix', 'level': 2, 'score': 0.44431493}, {'id': 'https://openalex.org/C26011011', 'wikidata': 'https://www.wikidata.org/wiki/Q6030243', 'display_name': 'Influencer marketing', 'level': 4, 'score': 0.4231419}, {'id': 'https://openalex.org/C53941439', 'wikidata': 'https://www.wikidata.org/wiki/Q7268931', 'display_name': 'Quantitative marketing research', 'level': 4, 'score': 0.41812277}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.41278374}, {'id': 'https://openalex.org/C144024400', 'wikidata': 'https://www.wikidata.org/wiki/Q21201', 'display_name': 'Sociology', 'level': 0, 'score': 0.40232584}, {'id': 'https://openalex.org/C54649085', 'wikidata': 'https://www.wikidata.org/wiki/Q574424', 'display_name': 'Relationship marketing', 'level': 3, 'score': 0.3839661}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.21866956}, {'id': 'https://openalex.org/C36289849', 'wikidata': 'https://www.wikidata.org/wiki/Q34749', 'display_name': 'Social science', 'level': 1, 'score': 0.12488264}, {'id': 'https://openalex.org/C205649164', 'wikidata': 'https://www.wikidata.org/wiki/Q1071', 'display_name': 'Geography', 'level': 0, 'score': 0.061392874}, {'id': 'https://openalex.org/C190248442', 'wikidata': 'https://www.wikidata.org/wiki/Q839486', 'display_name': 'Qualitative research', 'level': 2, 'score': 0.059328705}, {'id': 'https://openalex.org/C166957645', 'wikidata': 'https://www.wikidata.org/wiki/Q23498', 'display_name': 'Archaeology', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1108/08858620810850254', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S119587767', 'display_name': 'Journal of Business and Industrial Marketing', 'issn_l': '0885-8624', 'issn': ['0885-8624', '2052-1189'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319811', 'host_organization_name': 'Emerald Publishing Limited', 'host_organization_lineage': ['https://openalex.org/P4310319811'], 'host_organization_lineage_names': ['Emerald Publishing Limited'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 55, 'referenced_works': ['https://openalex.org/W1526841752', 'https://openalex.org/W1557601470', 'https://openalex.org/W1572597454', 'https://openalex.org/W158482626', 'https://openalex.org/W1971898196', 'https://openalex.org/W1974144969', 'https://openalex.org/W1979905091', 'https://openalex.org/W1986071686', 'https://openalex.org/W1997101186', 'https://openalex.org/W2019032263', 'https://openalex.org/W2021084883', 'https://openalex.org/W2029343208', 'https://openalex.org/W2031863226', 'https://openalex.org/W2037464547', 'https://openalex.org/W2040549376', 'https://openalex.org/W2051588238', 'https://openalex.org/W2052020780', 'https://openalex.org/W2052471430', 'https://openalex.org/W2059229243', 'https://openalex.org/W2059518795', 'https://openalex.org/W2068395107', 'https://openalex.org/W2071134102', 'https://openalex.org/W2073859008', 'https://openalex.org/W2075747208', 'https://openalex.org/W2077331722', 'https://openalex.org/W2088478132', 'https://openalex.org/W2094348459', 'https://openalex.org/W2119315611', 'https://openalex.org/W2122910380', 'https://openalex.org/W2125425577', 'https://openalex.org/W2137247419', 'https://openalex.org/W2151288576', 'https://openalex.org/W2158089900', 'https://openalex.org/W2160326668', 'https://openalex.org/W2168065289', 'https://openalex.org/W2171884968', 'https://openalex.org/W2172038596', 'https://openalex.org/W22496094', 'https://openalex.org/W2318181140', 'https://openalex.org/W2327261848', 'https://openalex.org/W2341726399', 'https://openalex.org/W2486495395', 'https://openalex.org/W2618700064', 'https://openalex.org/W2729235322', 'https://openalex.org/W2732812147', 'https://openalex.org/W279577014', 'https://openalex.org/W2898819494', 'https://openalex.org/W3127069677', 'https://openalex.org/W4230164629', 'https://openalex.org/W4243443132', 'https://openalex.org/W4249724900', 'https://openalex.org/W4252811132', 'https://openalex.org/W4253262538', 'https://openalex.org/W4285719527', 'https://openalex.org/W617649123'], 'related_works': ['https://openalex.org/W4388737548', 'https://openalex.org/W4388185474', 'https://openalex.org/W4295987637', 'https://openalex.org/W3201872001', 'https://openalex.org/W3117013729', 'https://openalex.org/W2982409977', 'https://openalex.org/W2778984034', 'https://openalex.org/W2391735606', 'https://openalex.org/W2078882057', 'https://openalex.org/W2048305229'], 'abstract_inverted_index': {'Purpose': [0], 'The': [1, 24], 'purpose': [2], 'of': [3, 55, 93, 102, 140], 'this': [4], 'paper': [5, 25, 107], 'is': [6, 51, 132, 143], 'to': [7, 62, 72, 98, 126, 135, 145], 'reflect': [8], 'upon': [9], 'social': [10, 49, 103, 114, 120, 148], 'marketing': [11, 18, 50, 121, 128, 141, 149], 'and': [12, 59, 113, 115], 'its': [13], 'implications': [14], 'for': [15], 'the': [16, 32, 40, 52, 64, 77, 83, 91, 94, 99], 'contemporary': [17], 'practices': [19], '(CMP)': [20], 'classification': [21, 96], 'scheme.': [22], 'Design/methodology/approach': [23], 'adopts': [26], 'a': [27, 123, 137], 'theoretical': [28], 'approach.': [29], 'Examples': [30], 'from': [31], 'public': [33, 60, 65], 'engagement': [34], 'with': [35, 48, 66, 81, 119], 'science': [36, 56], 'are': [37, 79], 'used': [38], 'in': [39], 'reflection.': [41], 'Findings': [42], 'A': [43], 'phenomenon': [44], 'not': [45], 'commonly': [46], 'associated': [47, 118], 'growing': [53], 'number': [54], 'communication,': [57], 'outreach': [58], 'activities': [61], 'engage': [63], 'science.': [67, 87], 'These': [68], 'scientific': [69], 'initiatives,': [70], 'established': [71], 'drive': [73], 'knowledge‐based': [74], 'societies': [75], 'around': [76], 'world,': [78], 'charged': [80], 'changing': [82], "public's": [84], 'behaviour': [85], 'towards': [86], 'This': [88, 106], 'analysis': [89], 'shows': [90], 'application': [92], 'CMP': [95], 'explicitly': [97], 'broader': [100, 124], 'context': [101, 125], 'marketing.': [104], 'Originality/value': [105], 'examines': [108], 'how': [109], 'complex': [110], 'multiple': [111], 'exchanges,': [112], 'environment': [116], 'influences,': [117], 'provide': [122], 'examine': [127], 'practice.': [129, 150], 'Further': [130], 'investigation': [131], 'needed': [133], 'as': [134], 'whether': [136], 'sixth': [138], 'aspect': [139], 'practice': [142], 'required': [144], 'fully': [146], 'capture': [147]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2040857463', 'counts_by_year': [{'year': 2024, 'cited_by_count': 3}, {'year': 2023, 'cited_by_count': 4}, {'year': 2022, 'cited_by_count': 10}, {'year': 2021, 'cited_by_count': 13}, {'year': 2020, 'cited_by_count': 8}, {'year': 2019, 'cited_by_count': 6}, {'year': 2018, 'cited_by_count': 6}, {'year': 2017, 'cited_by_count': 11}, {'year': 2016, 'cited_by_count': 9}, {'year': 2015, 'cited_by_count': 6}, {'year': 2014, 'cited_by_count': 2}, {'year': 2013, 'cited_by_count': 4}, {'year': 2012, 'cited_by_count': 5}], 'updated_date': '2025-01-09T08:45:29.492369', 'created_date': '2016-06-24'}