Title: Marketing Sustainable Farming Food Products in Europe
Abstract: Abstract There is no specific market for sustainable farming food products. Sustainability is inconceivable to consumers. In eating behaviour, the principle of precautionary results in a need for safety and authenticity. Consumers search for organic, native tang, regional or typical products. Food with Designation of Origin gives a meaning to taste. For sustainable farming, the future will be dependent on the valorisation of these products. Arrival of highly technological products should result in a compensatory demand for food with Designation of Origin. Sustainable farming food products must use a specific marketing mix. Marketing approach is not far removed from sustainable farming: respect the consumer as we should respect the Earth.
Publication Year: 1998
Publication Date: 1998-02-20
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 6
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