Title: RATIONAL AND SOCIAL THEORIES AS COMPLEMENTARY EXPLANATIONS OF COMMUNICATION MEDIA CHOICES: TWO POLICY-CAPTURING STUDIES.
Abstract: Recent media choice research has focused on attempts to determine what theory best explains people's choices of communication media. Two within-subject policy-capturing studies support the notion t...
Publication Year: 1995
Publication Date: 1995-12-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 446
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