Title: Imagen de Picasso en la prensa española. Análisis terminológico de "La Vanguardia", "ABC" Madrid y "ABC" Sevilla
Abstract: The objective of this project is to analyze the terminology of information published about Picasso in newspapers ABC and La Vanguardia from 1931-1950, to realize the image that these newspapers have offered to society during those years of Spanish painter. We have developed a qualitative methodology to determine the incidence of Picasso at the press of these stages, as well as deepen the definitions and assumptions that were made about him. The results show that the image of Picasso has been different in each political system, from an artistic perspective in the Republic, derogatory vision in the early years of Francoism.