Title: Research on Customer Value Evaluation Based on Data Mining and Mathematical Statistics
Abstract: In business you can get a number of data about customer information. How to find useful information for business decision-making from so many complicated, messy data and then to perform customer value assessment is a very important and complicated process. In this paper, data mining topics is identified as customer value assessment to assess customer value through data mining and statistical methods, in order to support the company's marketing decision making and customer relationship management decision making.
Publication Year: 2014
Publication Date: 2014-05-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 2
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