Title: THE PROTECTION AND DEPLOYMENT OF FINANCIAL INNOVATION
Abstract: Prevailing theory suggests that firms that effectively protect technological discoveries from emulation will create and capture value. Despite its importance, little research has examined the specific mechanisms of how to protect technological discoveries, and have heretofore emphasized the importance of inherent resource attributes to limit competitor emulation. Using a sample of financial patents, we test theory regarding the effects of resource attributes and deployment mechanisms on resource-based emulation. Results indicate both resource attributes and deployment affect competitor action. However, the timing of emulation often depends upon contextual factors. Thus, resource deployment actions are critical to erecting sustainable resource barriers.
Publication Year: 2013
Publication Date: 2013-04-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 1
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