Abstract: Assuming that the advent of new technologies and the vast proliferation of self narrative on blogs and social networks are symptoms of this time that dialogue with the field of literary studies and appoint to a new object of research, this paper aims to draw a brief overview of a cultural phenomenon of our time, related to the concept of authorship as performance. Based on the understanding that the contemporary writer performs different roles to be noticed, talking about themselves and their experiences in different scenarios, we will work with the spaces of enunciation used by João Paulo Cuenca that, in recent years, has used digital platforms as important means of dissemination, presentation and creation of his works.