Title: Assessing Sample Representativeness in Industrial Surveys
Abstract: While industrial marketing managers have long been concerned about the representativeness of sample information, few direct measures have been available of how accurately the sample represents the population. Suggests the use of characteristics available from sources external to the survey process as a basis for such assessment. Presents procedures for gathering, analysing and interpreting such surrogate measures.
Publication Year: 1994
Publication Date: 1994-06-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 29
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