Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W200755036', 'doi': 'https://doi.org/10.5353/th_b3126793', 'title': "Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes?", 'display_name': "Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes?", 'publication_year': 1997, 'publication_date': '1997-01-01', 'ids': {'openalex': 'https://openalex.org/W200755036', 'doi': 'https://doi.org/10.5353/th_b3126793', 'mag': '200755036'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.5353/th_b3126793', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'dissertation', 'type_crossref': 'dissertation', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5096836081', 'display_name': 'May Ho Chi-kwan', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': True, 'raw_author_name': 'Chi-kwan, May Ho', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': ['https://openalex.org/A5096836081'], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': None, 'has_fulltext': False, 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 55}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T13151', 'display_name': 'Business Strategies and Innovation', 'score': 0.8791, 'subfield': {'id': 'https://openalex.org/subfields/1408', 'display_name': 'Strategy and Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T13151', 'display_name': 'Business Strategies and Innovation', 'score': 0.8791, 'subfield': {'id': 'https://openalex.org/subfields/1408', 'display_name': 'Strategy and Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/coca-cola', 'display_name': 'Coca cola', 'score': 0.9684013}, {'id': 'https://openalex.org/keywords/cola', 'display_name': 'Cola (plant)', 'score': 0.6753482}, {'id': 'https://openalex.org/keywords/soft-drink', 'display_name': 'Soft drink', 'score': 0.6310005}], 'concepts': [{'id': 'https://openalex.org/C2992358082', 'wikidata': 'https://www.wikidata.org/wiki/Q2813', 'display_name': 'Coca cola', 'level': 2, 'score': 0.9684013}, {'id': 'https://openalex.org/C2781138811', 'wikidata': 'https://www.wikidata.org/wiki/Q114264', 'display_name': 'Cola (plant)', 'level': 2, 'score': 0.6753482}, {'id': 'https://openalex.org/C2993829149', 'wikidata': 'https://www.wikidata.org/wiki/Q147538', 'display_name': 'Soft drink', 'level': 2, 'score': 0.6310005}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.55218244}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.49422577}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.42447397}, {'id': 'https://openalex.org/C31903555', 'wikidata': 'https://www.wikidata.org/wiki/Q1637030', 'display_name': 'Food science', 'level': 1, 'score': 0.36820757}, {'id': 'https://openalex.org/C127413603', 'wikidata': 'https://www.wikidata.org/wiki/Q11023', 'display_name': 'Engineering', 'level': 0, 'score': 0.34701097}, {'id': 'https://openalex.org/C142362112', 'wikidata': 'https://www.wikidata.org/wiki/Q735', 'display_name': 'Art', 'level': 0, 'score': 0.32482204}, {'id': 'https://openalex.org/C71924100', 'wikidata': 'https://www.wikidata.org/wiki/Q11190', 'display_name': 'Medicine', 'level': 0, 'score': 0.18886685}, {'id': 'https://openalex.org/C185592680', 'wikidata': 'https://www.wikidata.org/wiki/Q2329', 'display_name': 'Chemistry', 'level': 0, 'score': 0.13090834}, {'id': 'https://openalex.org/C134018914', 'wikidata': 'https://www.wikidata.org/wiki/Q162606', 'display_name': 'Endocrinology', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.5353/th_b3126793', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W899711287', 'https://openalex.org/W861337916', 'https://openalex.org/W4399025536', 'https://openalex.org/W4207066172', 'https://openalex.org/W3194610566', 'https://openalex.org/W3118384187', 'https://openalex.org/W2141470758', 'https://openalex.org/W1771709670', 'https://openalex.org/W1660816460', 'https://openalex.org/W1604498651'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W200755036', 'counts_by_year': [], 'updated_date': '2024-12-05T19:19:51.438631', 'created_date': '2016-06-24'}