Title: Globalization, Media Imperialism and South Korean Sport
Abstract: This study tries to understand South Korean sport through the lens of media globalization. It explains what happened when Chan Ho Park gained fame in the Major League Baseball and how the Korean media sport market has changed since then. Due to the oligopolistic media market structure in Korea, and opportunistic behaviour, the sports media industry in Korea was not ready for media globalization and, consequently, the industry has seen indications of its marginalization in the global media market.
Publication Year: 2015
Publication Date: 2015-01-29
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 6
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