Title: A pharmaceutical innovation. Business environment and scientific Endeavour in Nyegaard & co.
Abstract:Abstract This article discusses how the innovacion of non‐ionic contrast media was shaped by the company Nyegaard & Co's business surroundings. By being a small firm in a setting of larger companies, ...Abstract This article discusses how the innovacion of non‐ionic contrast media was shaped by the company Nyegaard & Co's business surroundings. By being a small firm in a setting of larger companies, Nyegaard did research for a purpose deemed commercially uninteresting by the bigger contrast media companies. For Nyegaard this research effort was a means to get out of a difficult business position; as a small company it was unable to penetrate international markets with products not being significantly different from what the bigger companies sold. Nyegaard's research effort coincided with a keen research interest in the same field from Scandinavian radiologists. Thus Nyegaard was able to collaborate with resourceful doctors, and the collaboration with the Swedish radiologist Torsten Almén resulted in a scientific breakthrough. The product field first chosen for this scientific breakthrough was, however, solely dictated by the business strategy already chosen by Nyegaard and its head of research Hugo Holtermann.Read More
Publication Year: 1996
Publication Date: 1996-01-01
Language: en
Type: article
Indexed In: ['crossref']
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