Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W1991511800', 'doi': 'https://doi.org/10.1111/j.1467-8551.1996.tb00119.x', 'title': 'Marketing Strategies and Market Prospects for Environmentally‐Friendly Consumer Products<sup>1</sup>', 'display_name': 'Marketing Strategies and Market Prospects for Environmentally‐Friendly Consumer Products<sup>1</sup>', 'publication_year': 1996, 'publication_date': '1996-09-01', 'ids': {'openalex': 'https://openalex.org/W1991511800', 'doi': 'https://doi.org/10.1111/j.1467-8551.1996.tb00119.x', 'mag': '1991511800'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1111/j.1467-8551.1996.tb00119.x', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S184126201', 'display_name': 'British Journal of Management', 'issn_l': '1045-3172', 'issn': ['1045-3172', '1467-8551'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320595', 'host_organization_name': 'Wiley', 'host_organization_lineage': ['https://openalex.org/P4310320595'], 'host_organization_lineage_names': ['Wiley'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5072973906', 'display_name': 'Veronica Wong', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I39555362', 'display_name': 'University of Warwick', 'ror': 'https://ror.org/01a77tt86', 'country_code': 'GB', 'type': 'education', 'lineage': ['https://openalex.org/I39555362']}], 'countries': ['GB'], 'is_corresponding': False, 'raw_author_name': 'Veronica Wong', 'raw_affiliation_strings': ['Warwick Business School, The University of Warwick, Coventry CV4 7AL, UK#TAB#'], 'affiliations': [{'raw_affiliation_string': 'Warwick Business School, The University of Warwick, Coventry CV4 7AL, UK#TAB#', 'institution_ids': ['https://openalex.org/I39555362']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5017776041', 'display_name': 'William Turner', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I39555362', 'display_name': 'University of Warwick', 'ror': 'https://ror.org/01a77tt86', 'country_code': 'GB', 'type': 'education', 'lineage': ['https://openalex.org/I39555362']}], 'countries': ['GB'], 'is_corresponding': False, 'raw_author_name': 'William Turner', 'raw_affiliation_strings': ['Warwick Business School, The University of Warwick, Coventry CV4 7AL, UK#TAB#'], 'affiliations': [{'raw_affiliation_string': 'Warwick Business School, The University of Warwick, Coventry CV4 7AL, UK#TAB#', 'institution_ids': ['https://openalex.org/I39555362']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5048044826', 'display_name': 'Paul Stoneman', 'orcid': 'https://orcid.org/0000-0002-9115-1124'}, 'institutions': [{'id': 'https://openalex.org/I39555362', 'display_name': 'University of Warwick', 'ror': 'https://ror.org/01a77tt86', 'country_code': 'GB', 'type': 'education', 'lineage': ['https://openalex.org/I39555362']}], 'countries': ['GB'], 'is_corresponding': False, 'raw_author_name': 'Paul Stoneman', 'raw_affiliation_strings': ['Warwick Business School, The University of Warwick, Coventry CV4 7AL, UK#TAB#'], 'affiliations': [{'raw_affiliation_string': 'Warwick Business School, The University of Warwick, Coventry CV4 7AL, UK#TAB#', 'institution_ids': ['https://openalex.org/I39555362']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': {'value': 3710, 'currency': 'USD', 'value_usd': 3710, 'provenance': 'doaj'}, 'apc_paid': None, 'fwci': 6.109, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 264, 'citation_normalized_percentile': {'value': 0.982585, 'is_in_top_1_percent': False, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 98, 'max': 99}, 'biblio': {'volume': '7', 'issue': '3', 'first_page': '263', 'last_page': '281'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10880', 'display_name': 'Environmental Sustainability in Business', 'score': 0.9995, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10880', 'display_name': 'Environmental Sustainability in Business', 'score': 0.9995, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10898', 'display_name': 'Environmental Education and Sustainability', 'score': 0.9989, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, {'id': 'https://openalex.org/T10841', 'display_name': 'Economic and Environmental Valuation', 'score': 0.98, 'subfield': {'id': 'https://openalex.org/subfields/2002', 'display_name': 'Economics and Econometrics'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/consumption', 'display_name': 'Consumption', 'score': 0.5615856}, {'id': 'https://openalex.org/keywords/green-marketing', 'display_name': 'Green Marketing', 'score': 0.53509843}, {'id': 'https://openalex.org/keywords/clarity', 'display_name': 'CLARITY', 'score': 0.50685126}, {'id': 'https://openalex.org/keywords/consumer-behaviour', 'display_name': 'Consumer behaviour', 'score': 0.43286556}], 'concepts': [{'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.6918571}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.65463233}, {'id': 'https://openalex.org/C29122968', 'wikidata': 'https://www.wikidata.org/wiki/Q1414816', 'display_name': 'Incentive', 'level': 2, 'score': 0.58940065}, {'id': 'https://openalex.org/C30772137', 'wikidata': 'https://www.wikidata.org/wiki/Q5164762', 'display_name': 'Consumption (sociology)', 'level': 2, 'score': 0.5615856}, {'id': 'https://openalex.org/C90673727', 'wikidata': 'https://www.wikidata.org/wiki/Q901718', 'display_name': 'Product (mathematics)', 'level': 2, 'score': 0.5599888}, {'id': 'https://openalex.org/C59345209', 'wikidata': 'https://www.wikidata.org/wiki/Q384793', 'display_name': 'Green marketing', 'level': 2, 'score': 0.53509843}, {'id': 'https://openalex.org/C2777146004', 'wikidata': 'https://www.wikidata.org/wiki/Q14949826', 'display_name': 'CLARITY', 'level': 2, 'score': 0.50685126}, {'id': 'https://openalex.org/C2778813691', 'wikidata': 'https://www.wikidata.org/wiki/Q1369832', 'display_name': 'Purchasing', 'level': 2, 'score': 0.5048333}, {'id': 'https://openalex.org/C23213687', 'wikidata': 'https://www.wikidata.org/wiki/Q301468', 'display_name': 'Consumer behaviour', 'level': 2, 'score': 0.43286556}, {'id': 'https://openalex.org/C162324750', 'wikidata': 'https://www.wikidata.org/wiki/Q8134', 'display_name': 'Economics', 'level': 0, 'score': 0.30527365}, {'id': 'https://openalex.org/C36289849', 'wikidata': 'https://www.wikidata.org/wiki/Q34749', 'display_name': 'Social science', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C55493867', 'wikidata': 'https://www.wikidata.org/wiki/Q7094', 'display_name': 'Biochemistry', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C185592680', 'wikidata': 'https://www.wikidata.org/wiki/Q2329', 'display_name': 'Chemistry', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C2524010', 'wikidata': 'https://www.wikidata.org/wiki/Q8087', 'display_name': 'Geometry', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C33923547', 'wikidata': 'https://www.wikidata.org/wiki/Q395', 'display_name': 'Mathematics', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C144024400', 'wikidata': 'https://www.wikidata.org/wiki/Q21201', 'display_name': 'Sociology', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C175444787', 'wikidata': 'https://www.wikidata.org/wiki/Q39072', 'display_name': 'Microeconomics', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1111/j.1467-8551.1996.tb00119.x', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S184126201', 'display_name': 'British Journal of Management', 'issn_l': '1045-3172', 'issn': ['1045-3172', '1467-8551'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320595', 'host_organization_name': 'Wiley', 'host_organization_lineage': ['https://openalex.org/P4310320595'], 'host_organization_lineage_names': ['Wiley'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 10, 'referenced_works': ['https://openalex.org/W1619075015', 'https://openalex.org/W1969646392', 'https://openalex.org/W1973819502', 'https://openalex.org/W1973990621', 'https://openalex.org/W1987835738', 'https://openalex.org/W2037804963', 'https://openalex.org/W2048644631', 'https://openalex.org/W2062173850', 'https://openalex.org/W4210886132', 'https://openalex.org/W4240892886'], 'related_works': ['https://openalex.org/W4367679314', 'https://openalex.org/W4285224732', 'https://openalex.org/W4244083766', 'https://openalex.org/W3193957654', 'https://openalex.org/W2379706362', 'https://openalex.org/W225526533', 'https://openalex.org/W2091016074', 'https://openalex.org/W2086338133', 'https://openalex.org/W2078361494', 'https://openalex.org/W2009234990'], 'abstract_inverted_index': {'Recent': [0], 'evidence': [1, 24], 'suggests': [2], 'that': [3, 103, 200], 'the': [4, 20, 94, 122, 140, 172, 186, 214], 'extent': [5], 'of': [6, 9, 38, 62, 124, 126, 143, 162, 174, 230, 242], 'consumer': [7, 46, 86, 217], 'adoption': [8], '‘green’': [10], 'products': [11, 102, 232], 'is': [12, 228], 'much': [13, 150], 'less': [14], 'than': [15, 154], 'would': [16], 'be': [17], 'indicated': [18], 'by': [19, 88], 'enthusiastic': [21], 'opinion': [22], 'poll': [23], 'concerning': [25, 213], 'public': [26], 'attitudes': [27], 'towards': [28], 'environmentally‐friendly': [29], 'consumption.': [30], 'This': [31], 'paper': [32, 68], 'reports': [33], 'on': [34, 45, 76, 152], 'an': [35], 'empirical': [36], 'analysis': [37], "firms'": [39, 82], 'marketing': [40, 83], 'strategies': [41, 84], 'and': [42, 72, 115, 133, 146, 160, 176, 220, 247], 'their': [43], 'influence': [44], 'demand': [47, 87], 'for': [48], 'green': [49, 90, 101, 127, 137, 163, 179, 202, 231, 243], 'products.': [50], 'In': [51], 'twenty': [52], '2–3': [53], 'hour': [54], 'interviews': [55], 'with': [56], 'senior': [57], 'managers,': [58, 81], 'four': [59], 'representative': [60], 'groups': [61], 'markets': [63], 'were': [64], 'analysed': [65], 'household': [66], 'detergents,': [67], '(recycled),': [69], 'petrol': [70], '(unleaded)': [71], 'automobile': [73], 'technology': [74], '(focusing': [75], 'catalytic': [77], 'converters).': [78], 'According': [79], 'to': [80, 99, 183, 235, 240, 252], 'influenced': [85], 'making': [89], 'technologies': [91, 112, 180], 'available': [92], 'in': [93, 121, 167, 185, 233], 'fwst': [95], 'instance.': [96], 'However,': [97], 'barriers': [98, 182, 239], 'supplying': [100], 'show': [104], 'panty': [105], 'with,': [106], 'or': [107], 'better': [108], 'performance': [109, 132], 'than,': [110], 'conventional': [111], 'constrain': [113], 'pricing': [114], 'communication': [116], 'efforts': [117], 'Managers': [118], 'stressed': [119], 'that,': [120], 'absence': [123], 'clarity': [125], "products'": [128, 244], 'environmental': [129, 218, 245], 'benefits,': [130, 138], 'product': [131, 144], 'other': [134], 'attributes,': [135], 'not': [136, 198], 'remain': [139], 'main': [141], 'determinants': [142], 'preference': [145], 'choice.': [147], 'Promotions': [148], 'focused': [149], 'more': [151], 'consumers': [153], 'distribution': [155], 'channels,': [156], 'yet': [157], 'channel': [158], 'acceptance': [159], 'support': [161], 'innovations': [164], 'are': [165, 197, 238], 'paramount': [166], 'facilitating': [168], 'sales.': [169], 'Firms': [170], 'see': [171], 'costs': [173], 'generating': [175], 'promoting': [177], 'desirable': [178], 'as': [181], 'diffusion': [184], 'immediate': [187], 'future.': [188], 'Legislation': [189], 'and/or': [190], 'economic': [191], 'incentives': [192], 'may': [193], 'help,': [194], 'but': [195], 'manufacturers': [196], 'optimistic': [199], 'future': [201], 'consumption': [203], 'rates': [204], 'will': [205], 'accelerate.': [206], 'The': [207], 'results': [208], 'also': [209], 'highlight': [210], 'several': [211], 'propositions': [212], 'discrepancy': [215], 'between': [216], 'concerns': [219], 'purchasing': [221], 'actions': [222], 'which': [223], 'warrant': [224], 'further': [225], 'testing:': [226], 'there': [227, 237], 'mis‐specification': [229], 'relation': [234], "consumers'needs;": [236], 'perceptions': [241], 'impact': [246], "consumers'": [248], 'free': [249], 'ride': [250], 'due': [251], 'individual': [253], 'self‐interest.': [254]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W1991511800', 'counts_by_year': [{'year': 2024, 'cited_by_count': 11}, {'year': 2023, 'cited_by_count': 7}, {'year': 2022, 'cited_by_count': 8}, {'year': 2021, 'cited_by_count': 11}, {'year': 2020, 'cited_by_count': 13}, {'year': 2019, 'cited_by_count': 12}, {'year': 2018, 'cited_by_count': 11}, {'year': 2017, 'cited_by_count': 9}, {'year': 2016, 'cited_by_count': 19}, {'year': 2015, 'cited_by_count': 24}, {'year': 2014, 'cited_by_count': 19}, {'year': 2013, 'cited_by_count': 20}, {'year': 2012, 'cited_by_count': 16}], 'updated_date': '2024-12-08T13:03:40.262792', 'created_date': '2016-06-24'}