Title: Boycotts, buycotts and consumer activism in a global context: An overview
Abstract: Abstract This introduction has two functions. It provides a historiography of boycotts, buycotts and consumer activism in a global context and it summarizes the articles in this special issue. The historiography shows that the literature has been dominated by American scholars, who have mainly focused on the experience of the United States. In fact boycotts, buycotts and consumer activism have had a global dimension since the term ‘boycott’ was first devised in Victorian Ireland.The introduction synthesizes the American orientated literature with that which looks at the non-American experience. Themes outlined in this introduction are dealt with in more detail in the articles of this special issue.
Publication Year: 2010
Publication Date: 2010-05-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 45
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