Abstract: How are social entrepreneurs ensuring that programs designed to help youth find employment go beyond training or coursework to actually ensure that young people obtain meaningful employment?In the complex global arena of youth unemployment, no one brilliant idea or innovation will solve the challenge of youth unemployment but flashes of insight that fundamentally change how we approach a problem can catalyze a solution.This article describes one such important catalyst in addressing the crisis of youth unemployment in the Middle East and North Africa (MENA) region: reimagining education, not as an isolated endeavor but as one with points along the school-to-work continuum that are informed by a number of key stakeholders.This article discusses the experience of Education For Employment (EFE), an organization that a decade ago channeled a flash of insight to revamp the conventional "supply-driven" approach to youth education to become an approach to education for employment. THE CHALLENGEFor a year after she graduated from university, 26-year-old Ilhem Zaghdoud from Tunisia could not secure a job.Despite having specialized in economics, her situation was, as she described it to EFE, "precarious" and her education "way too theoretical and not related to the reality of the professional world." Ilhem then spent four months in a training program where she learned goal-setting, teamwork, critical thinking, communication skills, and sales techniques.The program, delivered by EFE-Tunisie, also helped her land a job at a leading multinational that was expanding its operations in North Africa.More than six months later, Ilhem was still working, convinced that the training had given her a strong commitment to