Title: Micropayments – an opportunity to push US demand?
Abstract: Despite their prevalence in electronic transactions across the world, smart cards remain the redheaded stepchildren of the US card market. Forgetting for a moment about SIM cards, smart chips in consumer spending cards have been limited in their potential. By year-end, the loftiest estimates of the US contactless smart card market suggest that consumers will hold 8 million RFID enabled cards by 2005. This would represent a penetration rate of less than one percent in a market with over one billion issued credit and debit cards. However, we can find hope in the fact that this initial foray into contactless is only the start of something larger. The US market is beginning to see value in all things small, such as micropayments, which will help drive market adoption of smart cards.
Publication Year: 2005
Publication Date: 2005-11-01
Language: en
Type: article
Indexed In: ['crossref']
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