Title: An endorser discovering mechanism for social advertising
Abstract:Social networks (SNs) in Internet are gaining importance as a component of commercial possibilities. Many web services adopting SNs concept, such as MySpace and Facebook, have been making great progre...Social networks (SNs) in Internet are gaining importance as a component of commercial possibilities. Many web services adopting SNs concept, such as MySpace and Facebook, have been making great progress or creating new opportunities in recent years. Online advertising, from email advertising to banner advertising and embedded advertising, becomes the main business model for SNs. Advertisers attempt to expose ads to appropriate customers; they conduct marketing research to discover which users are their potential customers but the return on investment is still low.Read More
Publication Year: 2009
Publication Date: 2009-08-12
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 13
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