Abstract: Since its introduction in the 1950s the marketing concept has been criticized, broadened, and blamed for the current decline in American competitiveness worldwide. But many of those doing all that work have failed to recognize what the marketing concept really is.
Publication Year: 1988
Publication Date: 1988-05-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 113
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