Publication Information

{'id': 'https://openalex.org/W1968154027', 'doi': 'https://doi.org/10.1300/j090v20n01_07', 'title': 'Major Leagues Sports Marketing in North America and Its Emergence Internationally', 'display_name': 'Major Leagues Sports Marketing in North America and Its Emergence Internationally', 'publication_year': 1999, 'publication_date': '1999-12-31', 'ids': {'openalex': 'https://openalex.org/W1968154027', 'doi': 'https://doi.org/10.1300/j090v20n01_07', 'mag': '1968154027'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1300/j090v20n01_07', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S97781730', 'display_name': 'Journal of Professional Services Marketing', 'issn_l': '0748-4623', 'issn': ['0748-4623', '2169-8007'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5088813811', 'display_name': 'Jacob M. Chacko', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I24571045', 'display_name': 'University of North Dakota', 'ror': 'https://ror.org/04a5szx83', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I24571045']}], 'countries': ['US'], 'is_corresponding': False, 'raw_author_name': 'Jacob M. Chacko', 'raw_affiliation_strings': ['University of North Dakota'], 'affiliations': [{'raw_affiliation_string': 'University of North Dakota', 'institution_ids': ['https://openalex.org/I24571045']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5059432505', 'display_name': 'Lee K. Wagers', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I24571045', 'display_name': 'University of North Dakota', 'ror': 'https://ror.org/04a5szx83', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I24571045']}], 'countries': ['US'], 'is_corresponding': False, 'raw_author_name': 'Lee K. Wagers', 'raw_affiliation_strings': ['University of North Dakota'], 'affiliations': [{'raw_affiliation_string': 'University of North Dakota', 'institution_ids': ['https://openalex.org/I24571045']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 1, 'citation_normalized_percentile': {'value': 0.430371, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 56, 'max': 63}, 'biblio': {'volume': '20', 'issue': '1', 'first_page': '81', 'last_page': '98'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10942', 'display_name': 'Sports, Gender, and Society', 'score': 0.9976, 'subfield': {'id': 'https://openalex.org/subfields/3318', 'display_name': 'Gender Studies'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10942', 'display_name': 'Sports, Gender, and Society', 'score': 0.9976, 'subfield': {'id': 'https://openalex.org/subfields/3318', 'display_name': 'Gender Studies'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T14518', 'display_name': 'American Sports and Literature', 'score': 0.9973, 'subfield': {'id': 'https://openalex.org/subfields/1202', 'display_name': 'History'}, 'field': {'id': 'https://openalex.org/fields/12', 'display_name': 'Arts and Humanities'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11674', 'display_name': 'Sports Analytics and Performance', 'score': 0.9963, 'subfield': {'id': 'https://openalex.org/subfields/2002', 'display_name': 'Economics and Econometrics'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/basketball', 'display_name': 'Basketball', 'score': 0.7408588}], 'concepts': [{'id': 'https://openalex.org/C207456731', 'wikidata': 'https://www.wikidata.org/wiki/Q660818', 'display_name': 'League', 'level': 2, 'score': 0.9423368}, {'id': 'https://openalex.org/C103189561', 'wikidata': 'https://www.wikidata.org/wiki/Q5372', 'display_name': 'Basketball', 'level': 2, 'score': 0.7408588}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.67339367}, {'id': 'https://openalex.org/C2778444522', 'wikidata': 'https://www.wikidata.org/wiki/Q1081491', 'display_name': 'Football', 'level': 2, 'score': 0.5578905}, {'id': 'https://openalex.org/C48798503', 'wikidata': 'https://www.wikidata.org/wiki/Q877546', 'display_name': 'Reputation', 'level': 2, 'score': 0.53063744}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.4192253}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.37676668}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.34575737}, {'id': 'https://openalex.org/C95457728', 'wikidata': 'https://www.wikidata.org/wiki/Q309', 'display_name': 'History', 'level': 0, 'score': 0.07400477}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.0667201}, {'id': 'https://openalex.org/C121332964', 'wikidata': 'https://www.wikidata.org/wiki/Q413', 'display_name': 'Physics', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C166957645', 'wikidata': 'https://www.wikidata.org/wiki/Q23498', 'display_name': 'Archaeology', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C1276947', 'wikidata': 'https://www.wikidata.org/wiki/Q333', 'display_name': 'Astronomy', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1300/j090v20n01_07', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S97781730', 'display_name': 'Journal of Professional Services Marketing', 'issn_l': '0748-4623', 'issn': ['0748-4623', '2169-8007'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'id': 'https://metadata.un.org/sdg/17', 'display_name': 'Partnerships for the goals', 'score': 0.42}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 3, 'referenced_works': ['https://openalex.org/W1563368369', 'https://openalex.org/W1855615199', 'https://openalex.org/W4297081765'], 'related_works': ['https://openalex.org/W72114162', 'https://openalex.org/W596417597', 'https://openalex.org/W4390888910', 'https://openalex.org/W3147676070', 'https://openalex.org/W2391781024', 'https://openalex.org/W2372215460', 'https://openalex.org/W2353353369', 'https://openalex.org/W2217861862', 'https://openalex.org/W2187395707', 'https://openalex.org/W1971660097'], 'abstract_inverted_index': {'ABSTRACT': [0], 'Sport': [1], 'marketing': [2, 27, 60, 185, 205, 226, 269], 'is': [3], 'a': [4, 110, 203, 253], 'relatively': [5], 'young': [6], 'professional': [7], 'and': [8, 41, 126, 145, 166, 176, 194, 219, 231, 239, 260, 263], 'academic': [9], 'field.': [10], 'Young': [11], 'in': [12, 50, 82, 92, 197, 207, 244], 'that': [13, 29, 55, 68], 'it': [14], 'only': [15], 'recently': [16], 'has': [17, 76, 212], 'received': [18], 'the': [19, 25, 31, 44, 53, 87, 146, 177, 180, 184, 200, 217, 225, 236, 245, 268], 'attention': [20], 'befitting': [21], 'an': [22, 57, 195], 'aspect': [23], 'of': [24, 33, 48, 80, 89, 172, 179, 202, 228, 241, 256], 'overall': [26, 168], 'field': [28], 'holds': [30], 'number': [32], 'opportunities': [34], 'to': [35, 86, 159, 234], 'create': [36], 'significant': [37, 214], 'relationships': [38], 'between': [39], 'consumers': [40], 'corporations.': [42], 'Of': [43], 'four': [45], 'major': [46], 'leagues': [47, 121, 153], 'sport': [49], 'North': [51], 'America,': [52], 'ones': [54], 'place': [56], 'emphasis': [58, 206], 'on': [59, 252], 'themselves': [61], 'well': [62], 'are': [63, 127, 250], 'easily': [64], 'separated': [65], 'from': [66, 267], 'those': [67], 'have': [69, 122, 154, 182], 'not.': [70], 'The': [71, 98, 170], 'National': [72, 99, 147], 'Basketball': [73], 'Association': [74], '(NBA)': [75], 'experienced': [77], '12': [78], 'years': [79], 'growth': [81, 106], 'large': [83], 'part': [84], 'due': [85], 'presence': [88], 'gifted': [90], 'marketers': [91], 'high': [93], 'ranking': [94], 'positions': [95], '(Lefton,': [96], '1996).': [97], 'Hockey': [100], 'League': [101, 142, 149], '(NHL)': [102], 'began': [103], 'its': [104, 115], 'own': [105, 157], 'spurt': [107], 'after': [108], 'naming': [109], 'former': [111], 'NBA': [112], 'executive': [113], 'as': [114], 'commissioner': [116, 175], '(Cohen,': [117], '1994).': [118], 'These': [119, 151, 248], 'two': [120, 152], 'taken': [123], 'similar': [124], 'routes,': [125], 'both': [128], 'arriving': [129], 'at': [130], 'success.': [131], "That's": [132], 'more': [133], 'than': [134], 'can': [135], 'be': [136], 'said': [137], 'for': [138, 187, 216], 'their': [139, 156, 220], 'brethren,': [140], 'Major': [141], 'Baseball': [143], '(MLB)': [144], 'Football': [148], '(NFL).': [150], 'found': [155], 'paths': [158], 'lackluster': [160], 'fan': [161], 'interest,': [162], 'sagging': [163], 'merchandise': [164], 'sales,': [165], 'poor': [167], 'images.': [169], 'retirement': [171], 'one': [173], "sport's": [174], 'death': [178], "other's": [181], 'altered': [183], 'leadership': [186], 'each': [188, 208, 229, 242], 'league.': [189], 'Combined': [190], 'with': [191], 'labor': [192], 'stoppages': [193], 'increase': [196], 'franchise': [198], 'mobility,': [199], 'lack': [201], 'creative': [204], "league's": [209], 'strategic': [210], 'planning': [211], 'caused': [213], 'difficulties': [215], 'organizations': [218], 'members.': [221], 'This': [222], 'paper': [223], 'discusses': [224], 'efforts': [227], 'league': [230, 243], 'provides': [232], 'recommendations': [233, 249], 'improve': [235], 'reputation,': [237], 'value,': [238], 'salability': [240], "consumer's": [246], 'mind.': [247], 'based': [251], 'literature': [254], 'review': [255], 'selected': [257], 'trade': [258], 'magazines': [259], 'journal': [261], 'articles': [262], 'pertinent': [264], 'information': [265], 'derived': [266], 'discipline.': [270]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W1968154027', 'counts_by_year': [{'year': 2021, 'cited_by_count': 1}], 'updated_date': '2024-12-14T21:25:29.083373', 'created_date': '2016-06-24'}