Title: Gestión de la comunicación en la sociedad del siglo XXI: Un ‘arma’ sutil para una globalización bajo sospecha
Abstract: Communication Management involves a hard to understand social commitment at the beginning of the XXI Century as it may bring back dignity to the “Globalization” concept, a concept wrongly used for some actors whose intentions were oriented to gain political, economical or social influence and power over society, in an opposite direction to the original that was pretended by the purest globalization movement. The current reflexion expresses how the different closest actors to Power play in order to control communication and information. They are actors living in post materialist societies and running in a contradictory way for the pre industrial societies expectances and hopes.