Abstract: The Functions of Marketing Introduction to Hospitality Services Marketing Understanding the Behavior of Hospitality Consumers Market Segmentation and Positioning Developing a Marketing Plan Information for Marketing Decisions Developing New Products and Services Product-Service Mix Strategy Distribution, Intermediaries, and Electronic Commerce Promotion and Advertising Advertising Media Planning Sales Promotions, Merchandising and Public Relations Personal Selling Pricing Strategy Using Menu Design as a Marketing Tool Index
Publication Year: 1989
Publication Date: 1989-01-01
Language: en
Type: book
Access and Citation
Cited By Count: 189
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot