Title: Impact of Customer Service on Customer Satisfaction: Empirical Evidence from Nigerian Banking Industry
Abstract: It is the perfonnance of sen,ice that creates true customers: customers who buy more and who influence
others to buy. Two hypotheses were fomzulated in this study and appropriqte statistical techniques
employed to test the hypotheses were multiple regression and correlation. It was discovered that there
is a relationship between customer service and customer satisfaction. The results also show that there
is a relationship between gender and customer service. Conclusion was drawn and it was recommended
based on the findings of the study that the banks should focus more on their customers rather than on
the products and services, which·tlzey sell because customers are the true business of every company.
Publication Year: 2011
Publication Date: 2011-12-01
Language: en
Type: article
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